Should you add video to your podcast? Maybe. But that is not really a format question first. It is a strategy question. Before you invest more time, money, and energy into video, get clear on the core job your podcast is meant to do.
Video is everywhere in podcasting right now, and the pressure to add cameras is real. But before you buy gear or change your workflow, you need to answer one crucial question about your podcast marketing strategy. Here is how to make smart production decisions without letting trend pressure take the wheel.
Before jumping into the world of cameras, lighting, and video production, why do you want to add video? Is it because “everyone else is doing it”? Or is there a strategic purpose?
