Should you add video to your podcast? Maybe. But that is not really a format question first. It is a strategy question. Before you invest more time, money, and energy into video, get clear on the core job your podcast is meant to do.
As more podcasts compete for attention and social media overflows with milestones and metrics, it’s easy to feel “behind” or inadequate. Especially when your show is serving a meaningful but smaller audience. Let's look at how comparison culture hands you the wrong ruler, leading you to measure your progress against standards that don’t fit your why.
Why can having undefined or unrealistic expectations lead to frustration for podcasters?
