podcast target audience

Why Strategy Matters in Podcast Branding and Growth

2025-07-07T18:56:56-04:00business podcast, podcast branding, podcast consultant, podcast marketing, podcast niche, podcast research, podcast success factors, podcast target audience, TJE Communications, Tonnisha English-Amamoo|

When we talk about successful podcasts, it’s not only about great episodes—it’s about strong podcast branding. Your podcast isn’t just a show—it should be a brand in itself. Are you building something your audience connects to beyond one episode?

The State of Podcasting in 2025

2025-07-14T09:43:56-04:00podcast consultant, podcast format, podcast launch, podcast research, podcast target audience, press release|

Explore the latest trends in podcasting for 2025, including a surge in active shows, record episode releases, and a decline in inactive podcasts. Discover the impact of demographics and popular genres, and find out what this means for creators and listeners alike.

When Should You Invest in a Video Setup for Your Podcast?

2025-04-30T15:55:32-04:00podcast discovery, podcast marketing, podcast target audience, social media, Tonnisha English-Amamoo, video|

Before jumping into the world of cameras, lighting, and video production, why do you want to add video? Is it because “everyone else is doing it”? Or is there a strategic purpose?

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